People complain about deindexations and when you look at their sites, they do everything that’s been known to cause deindexations for years now.
That’s why I’m writing a quick refresh of the most common footprints you should avoid on your PBN blogs.
Outbound link patterns. Never link all your PBN blogs to all your money sites. Also, always include links to other small niche blogs.
Unique plugins and themes. Don’t use the same plugins on all your blogs or use unique custom plugins that are discoverable.
404 redirect to homepage. From August 2015 Panda 4.2 penalized websites with a large majority of redirects.
Analytics and ad codes. Really easily discoverable by a unique code. Never use it.
And here are some more tips on keeping your PBN blog alive and well.
Add internal links. Always cross-link your posts.
Add social bookmarks, shares and likes. Your blogs should have at least a few social shares.
Too few and too short and plain blog posts. Blog posts should be anywhere from 400 to 800 words, they should also include images and videos. And 3 are not enough. Add and schedule at least 20 blog posts over a year.
Link to other small websites. Not just authority sites but regular small niche websites.
These are the most obvious footprints and issues you’ll want to avoid with your PBN blogs.